Real estate software development
Listings, CRM, viewings, valuations and client portals for agencies, developers and property managers. Portal feeds that stay in step, one record per property, and a pipeline that shows where a deal actually is.
Who this is for
Businesses whose inventory is property and whose pipeline is people, where the two have to agree.
Estate agencies
Sales and lettings agencies. Listings that publish once and appear everywhere, viewings booked without a phone call, and a CRM that reflects the stage a deal is really at.
Property developers
New-build and off-plan sales. Unit availability held in one place, reservation and contract stages tracked to completion, and buyer updates that go out without being chased.
Property managers
Portfolios under management. Tenancies, renewals, rent collection and maintenance requests, with an owner portal that answers the question before the phone call.
What we can do for an agency
Four things that decide whether a property gets seen and whether a deal gets closed.
Listings and portal feeds
One record per property, published to your site and to the portals from the same source. A price change made once, everywhere — instead of a listing that says something different depending on where a buyer found it.
Viewings and self-service booking
Availability by property and by agent, booked from the listing without a phone call, with reminders and access instructions. Most missed viewings are a scheduling failure, not a lost buyer.
A CRM that matches the pipeline
Enquiry to offer to completion, with the stages your business actually uses rather than a generic funnel. Duplicate leads merged, and a source you can report on when you decide where to spend next.
Client and owner portals
Buyers, tenants and landlords seeing status, documents and payments themselves. Every question answered by the portal is a call the office does not take.
One record, many audiences
A property is shown to buyers, portals, owners and the office, and each sees a different slice. The failure mode is always the same: the slices stop agreeing. We build one record and derive the views from it.
- Feeds
- Portal feeds and syndication, mapping and geodata, floorplans and media
- Integrations
- CRM, e-signature, payments, accounting, referencing providers
- Compliance
- GDPR for enquiries and tenancy data; retention set per record type
- Typical first release
- Listings, viewings and CRM in 8–12 weeks
Solutions we build
The systems this sector asks for most. Each one ships as its own increment, so the first release is in use while the next is being built.
- Listing sites with map and saved search
- Portal feed generation and syndication
- Viewing scheduling and agent calendars
- Sales and lettings CRM with pipeline reporting
- Tenancy, renewal and rent collection workflows
- Maintenance requests and contractor dispatch
- Buyer, tenant and owner portals
- Valuation tools and lead capture calculators
What we build here
All servicesAdvertising
Paid acquisition, campaign build, tracking
Artificial Intelligence
LLM assistants, document AI, scoring and forecasting
Custom Development
Portals, internal tools, workflow systems, integrations
Mobile Development
Mobile development service page
SEO
Technical audit, architecture, content plan, reporting
Video Production
Explainers, product films, campaign cuts, subtitles
Questions this sector asks
Yes. Most accept a scheduled feed in a documented format and some offer an API; which one you get depends on the portal and your contract with it. We check that at discovery, because it decides how quickly a price change reaches a buyer.
No. If the CRM works and the problem is the website, the feed or the viewings, we build those against it. Replacing a CRM is worth doing when the pipeline in it stopped matching the business.
Yes, and they should share one property record with different lifecycle stages. Running them as two systems is the reason the same flat appears twice with two prices.
Uploaded once, resized and served from a CDN, with the portal's own size requirements generated automatically. Media is usually the slowest part of an agency site, and it is the easiest to fix.
Often, yes. If the site is fine and the problem is the data behind it, we build the property record and the feeds first and leave the front end alone. Replacing the site becomes a separate decision, taken later and with better information.
Yes, including the media, which is usually the awkward part. We rehearse against a copy, reconcile counts before and after, and keep the old system readable until you are satisfied.
What would this cost?
Four questions and you have a budget and timeline range. It is a range because the width is the honest measure of what is still unknown.
Which practice fits the work?
Pick the closest one — the estimate adjusts as you add scope.
Choose one
Which practice fits the work?
Order a free consultation
What happens next: