[Client] launches a product with one film and a set of cuts
[One paragraph on the shoot, the cuts each channel needed and how the film carried the launch.]
Related service: Video Production
Photo: Pexels
Problem
[A launch with a product story that a page of copy could not carry.]
Constraints
[Launch date, a single shoot day, brand rules, and the aspect ratios each channel demanded.]
Decisions
[Script, one shoot covering every cut, motion for the parts a camera could not show, subtitles as a first-class deliverable.]
Trade-offs
[Scenes cut for the shoot day, the long edit postponed, animation traded for footage.]
Results
[Completion rate by cut, view-through on paid, the page conversion with the film against without.]